Copywriting for SEO

The information highway zooms by at breakneck speed! Really, there is relevant (and sometimes non-relevant) content to be had for almost every topic under the sun! Type your keywords in Google or any other search engine and you will find myriads of things people have to say about every imaginable topic.

It’s because more and more, people are realizing the importance of web copy in Search Engine Optimization. If you want to strengthen your website’s presence on the Internet, if you want people to find you more easily, providing good copy for the web is one key strategy.

Done properly, you can enjoy increases in your search engine results, in your website traffic, as well as in the number of people calling or e-mailing you about your products or services.

Here are some guidelines when drafting copy for SEO purposes:

Don’t:

• Write overly long articles that are only made up of text bunched together into paragraphs. (Who wants to read that?)
• Write only for search engines, where your content is not only uninteresting to read but is barely coherent for human readers.
• Make a claim without evidence. Saying that “we’re the best” without showing how provides your website with no value whatsoever.
• Limit yourself with a particular schema. Just because a particularly relevant topic does not fit into your existing topics/subtopics does not mean you don’t have to write about it. Do write about topics that are valid for your industry.
• Use technical jargon that the average reader won’t understand. When you are using an Acronym for the first time, give its complete name.

Do:

• Incorporate keywords so that they read naturally in the article.
• Do some branding. Incorporate product names, the services you provide, manufacturer names, etc. in your content.
• Back-up your claims with the truth. Provide evidence of research, or specific examples.
• Write using bullet points, subheadings and graphics. Remember, people don’t read your articles word for word. More likely, they will just scan through the article. Make your articles easier on the eyes with the use of the above elements.
• Use the write length – 1 to 2 pages will suffice.
• Write for human readers, as well as for search engines. You should have calls to action that readers will be invited to follow.
• Write on a personal level. Avoid writing in the third person, instead, use “you”, “your” or “we”, “ours”.
• Point your readers to other pages on your website if a particular topic is mentioned in the main text.
• Keep your content relevant and interesting – make people want to read what you have to say. Don’t just write corporate “fluff”.
• Be sure to make regular updates with your content. (Update at least once or twice a year, or more often, if possible.)
• Appeal to your reader’s interest and emotions, rather than logic.
• Use your content to provide solutions to a client’s or a reader’s problem. Give the “how-tos”; do not simply say you are the solution.

One way of enriching your Internet presence is by starting a blog about your website. Be sure that this blog is not just about “praise releases” of your business can also use your blogger identity to create networks within the blogging community., but should have interesting, relevant and readable content for your readers. You

Adaptivity Pro for your SEO Copywriting needs

Quality content does not come easily. It may take a lot of hard work, so we suggest that you let professional wordsmiths do the hard work for you. Adaptivity Pro is your premier source of Utah SEO and Utah Copywriting Services. Adaptivity Pro also specializes in Utah Web Design, Pay-Per-Click Management, E-mail Marketing and other valuable services for your business.