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Before They Say Goodbye: How to Keep Online Shoppers From Abandoning Carts

Posted on December 11, 2014 in:

‘Tis the season for retail – instore or online! Indeed, the holiday season mean a flurry of shopping activities. Sadly, it also means an increase in abandoned online shopping carts. This happens when a potential shopper visits your online store, places items into their shopping cart and leaves before checking out the items. This can…

Customer Engagement: Understanding What Draws Your Customer

Posted on December 4, 2014 in:

You have built a website and have made your presence felt in your corner of the World Wide Web. As a result, traffic has increased in your website. But your job does not end there. You need to connect more closely to the reader and move him towards the end goal – becoming your customer….

Increasing Online Sales this Holiday Season

Posted on November 27, 2014 in:

‘Tis the season of giving… and consequently, of shopping. Cash in on your customers’ search for the perfect gift (whether for loved ones or for themselves). Indeed, you can get your slice of the holiday ecommerce pie with some extra effort and some wise e-marketing tactics. Here are some ways to get the most out…

Designing Killer Landing Pages

Posted on November 20, 2014 in:

Landing pages are useful in driving traffic to your website and then guiding the visitor to a specific course of action. These are pages that the visitor will see when he responds to an e-mailed ad, a pay per click campaign, a blog post or banner ad. What makes effective landing pages? Here are some…

Choosing Your Web Design Company

Posted on November 13, 2014 in:

Today’s market has burst wide open. Your customers do not only come to you through your physical store or office. More and more, people are getting to know about you and choosing to buy your products or services through your online presence. Being online and remaining highly visible in this arena is also an excellent…

Website Design Blunders that Can Mess Up Your SEO

Posted on October 22, 2014 in:

“If you build it, they will come.” This popular adage does not necessarily hold true for websites. With the high volume of similar websites in the Web, you need to drum up attention and interest to your website – and then they will come. Indeed, your website requirements do not just include programming and aesthetics,…

Simple Tips in Choosing a Website Font

Posted on October 15, 2014 in:

Fonts are a very important part of your website’s aesthetics and appeal. Fonts can complement your overall look and even contribute to traffic. After all, no matter how well-written your content is, who wants to read text that requires some squinting or moving your head sideways? Fonts make for good readability and usability. It shows…

Sales Directed Website Design

Posted on October 8, 2014 in:

Websites not only inform and build relationships with readers and customers. If used well, websites can become a sales channel. The key is to have a well-designed, easy to navigate and highly visible website that engenders trust in its readers. These factors mean careful planning during the web design phase. Here are some things to…

Maintaining and Keeping Your Website Up to Date

Posted on October 1, 2014 in:

You have designed and re-designed. Checked, tested, proof-read and re-checked. And finally went live with your website. And then you realize the birth of the website is just the beginning. Websites are not “build and forget” affairs – you need to regularly revisit it to keep it relevant, bug-free and up-to-date. After all, your competitors…

The Importance of Backing Up Your Website

Posted on September 22, 2014 in:

Crash! This does not only sound ominous in real life. This sound also spells trouble for your website. When your business website crashes without a backup, you may have to redo the whole website. This can mean lost sales and more importantly, lost credibility to your customers. Usually, experienced web designers will have a backup…

IFS360 Website Design

Posted on September 17, 2014 in:

IFS360 is a warehousing and fulfillment company that works with companies of all types and sizes. They carry thousands of in-stock products, allowing most orders to rapidly ship within 24 hours. Many types of eCommerce companies use the services provided by IFS360, as the benefits include complete purchase and warehouse inventories, daily order processing and…

Blog Performance: Increasing Conversions from your Blog to Your Website

Posted on September 15, 2014 in:

Blogs are an excellent way to reach and build an audience. It can be written to inform, educate or inspire. For businesses, blogs can also reflect the company’s personality, something that readers will find approachable and relatable. When utilized wisely, a blog can mean converting your audience into website visitors and in turn, into customers….