Create E-Mail Newsletters that Get Results

One way to engage and build trust with your potential customers is to regularly reach out to them via an e-mail newsletter. This newsletter is one of the follow up activities you need to do after you have successfully generated leads.  E-mail newsletters can promote your products, establish yourself as a reputable expert and convert your leads into loyal fans of your products.

However, the sad reality is that your target audience may not even give your e-mail newsletter a glance. Now, this does not have to be the case. There are some steps you can take to minimize the chances of being relegated to the trash bin.

Here are some tips to creating results-driven e-mail newsletters:

• Know your audience. This important step cannot be ignored. Remember, these newsletters are not for your employees – they are for potential customers. For you to be able to provide relevant and interesting content to your audience, you need to know what they like. Take a few steps to get to know your target audience: What are the demographics (age, gender, income level, marital status, etc.)? What are the felt needs that are identified with this demographic (Love life? Parenting? Gadgets? Gaming?)
• Go with themes. With each newsletter, you can mimic the magazine approach and have topics surround a particular theme. You can base your themes on key events of the month (i.e. Christmas or Valentines) or on a certain theme. For instance, if you are marketing ingredients and cooking tools in your website, one issue can offer quick and easy recipes while another can be all about gourmet recipes for special occasions. The point is to also be focused on one idea for each issue so that all the contents build on that one idea.
• Work on killer subject lines. This is your hook (and most likely, the only chance that you will have to get potential readers to click on your newsletter). It should be something that makes your potential readers go, “Oooh, I need to read this!”
• Generate content that catches your audience’s eyes. Here are some eye-catching copy ideas:
  • Find out what issues your readers are facing and give them a step-by-step guide.
  • Humorous or inspirational content. Give them a break from their work or household chores by giving them a quick thumbs-up, a pat in the back or a quick laugh.
  • Lists are engaging and something that readers can act on. You can list down Top 10 items related to your theme (i.e. Top 10 Fierce Looks for This Season or Top 10 Moves to Get the Abs You Always Wanted). You can have a list of do’s and don’ts (For example: Do’s and Don’ts when Going Camping).
  • This way of delivering information is pleasing to the eye and gives readers a general idea of facts and statistics in just one glance.
  • Latest industry news. Give your readers a chance to catch up with the latest trends. This is especially true for products that relate to technology. Are there any software updates that your readers have to know? Are there innovations that will improve their lifestyle or change the way they do things?
• Keep it short and sweet. Use a conversational tone, where you come out as one friend chatting with your reader. For instance, if you have a website that sells gadgets, your tone will be a geeky friend who’s giving advice on how to make the most of your device. Ensure that your articles are easy reads – short and scannable. Make use of sub-headings, bullet points and short paragraphs.
• Give your readers an easy out. Do not make your readers jump through hoops just for them to unsubscribe. For one, this minimizes the possibility that they will simply relegate your newsletter to the spam folder. Also, this is one way for you to develop trust and authority with your readers.

About Adaptivity Pro

E-mail marketing is an intrinsic part of a strong Internet marketing strategy. Let the experts at Adaptivity Pro help you craft your company’s Internet marketing activities, including the creation of your e-mail newsletters. Adaptivity Pro provides quality and results-driven Utah SEO. In addition, Adaptivity Pro offers other Internet-based services such as SLC web design, copywriting, pay-per-click marketing and social media strategy.