Implementing an Online Marketing Strategy

A comprehensive online marketing strategy involves several different basic principles.

• Search Engine Optimization – Known as SEO, the importance of this key marketing technique is integrating keywords to help boost search rankings. Statistics show that nearly 95-percent of users click on the first page of search results. This makes having an effective Utah SEO plan a necessity for retailers and businesses. Companies that only rely on keywords, without paying attention to adding unique website content, are now penalized for employing sub-par techniques. It’s important to focus on relevant keywords that easily flow with content. Content should be valuable to readers and include both written and visual images. Fast-loading websites also receive higher rankings, as users stay on sites for longer periods of time.
• Content Marketing – This involves building brand images, which many Fortune 500 companies have greatly excelled at. These brand-building techniques don’t focus on selling items, but on building brand confidence. In fact, according to the Custom Content Council, six out of 10 consumers say they feel more confident and informed about companies after reading publications. Today’s online content marketing encompasses a wide range of marketing efforts, including training videos, blogs, video games, podcasts and other creative marketing techniques. However, companies need to focus on producing high quality content that is error-free, which can actually contribute to an unprofessional image, further hurting search engine results. Consider allowing other companies to share blog content, by requiring a backlink that redirects directly to the site.
• Social Media Marketing – More than just staying in touch with former friends, social media marketing helps businesses interact directly with customers. In fact, social media seamlessly ties together the aforementioned SLC SEO and content marketing techniques. Social media includes Google+, Facebook, Twitter, LinkedIn, Pinterest and Stumble Upon, to name a few. Studies from the SearchEngineJournal.com also show that people are more apt to share content that is from reputable sources, which makes friendly social media “shares” equivalent to thumbs up ratings. To further improve social media ratings, it’s important to have a real fan base, which helps target potential customers. Social media requires community and personal interactions. Companies should ask consumers requests, encouraging them to post complaints or concerns. Companies should then immediately address these issues in a professional capacity.

By incorporating these three components, companies can ensure a road to successful advertising and marketing. Adaptivity Pro, a prominent Utah web design firm, employs a skilled team of managers, designers, programmers and copywriters to effectively accomplish SLC web design goals.