Mobile Site Elements Users Will Love

What makes a website mobile friendly? In this day and age where people spend more of their downtime on their mobiles rather than on their desktop computers, it is important for businesses to identify the elements that make mobile users stick with their website.

Here are some elements to make your website a mobile-friendly one:

• Easy scroll experience. A mobile-friendly website makes scrolling and tapping a simple and hassle-free experience. Don’t you just hate it when you have to pinch and zoom just to get readable text from a website you are visiting? Isn’t it annoying to be greeted with a complicated menu on a small screen? Or to try to tap one button only to have tapped the one next to it because the action buttons were too small? These are pet peeves that can be sure to put off customers. Here are some points to remember when you want to provide your users with an easy scroll experience:
  • Designed for tapping. Note that mobile users will not use a mouse or pad to manipulate a cursor. Rather, they will mostly use their fingers to interact with the website. Make an overall review of your website’s “clickables” – buttons, links and menus and see how you can make these easy to tap with your user’s fingers.
  • Action buttons. Provide generous space in between buttons. The text in the buttons should also use clear, large and readable font.
  • Collapsible single column layout. Readers can simply swipe up and down, as well as expand or collapse a certain section. This is ideal, especially for websites that have a lot of content. The collapsible and single column layout simplifies navigation and also makes your website more responsive to different screen sizes.
  • Redesigning for the hover state. For websites that make use of a mouse, there is a hover state where when the cursor is placed on a certain button, a dropdown menu will appear. In a mobile site, the user will need to tap the button to make the dropdown menu appear. This means that the user will need two taps instead of once. This can confuse mobile users so you need to consider how to incorporate the hover state for your site.
• “Scannable text”. For the busy mobile user, provide text they can easily scan. With this, use large and legible fonts with simple lines, rather than stylized ones. This way, the eyes can easily run through the text to get the point. Also, use copy that comes out as “sound bites”, meaning copy with one or two catchy lines. Make use of bullet points and short phrases, rather than long paragraphs.
• Make use of powerful imagery. As they say, pictures speak a thousand words. Since you want to minimize the text you’ll be using, use images that speak to your readers. However, make sure that your background images complements and meshes with your text, so that the image serves to draw the eye to the text and not detract from it. Use a color palette that is pleasing to the eye.
• To improve on the area of navigation, provide feedback indicators. For one, when a graphic or video is loading, provide an indicator of the progress. Also, use indicators that show which buttons have already been tapped and which pages have been visited. Make sure that you use colors and signals that your users are familiar with. For instance, a link that turns blue when it has been tapped.

About Adaptivity Pro

For websites that provide readers with websites that have the elements they love, leave it to Adaptivity Pro. Adaptivity Pro has distinguished itself as a premier SLC web design company, with a top-notch team of writers, Utah SEO specialists, designers and programmers who understand want your mobile users want.