SEO Guide

Search engine optimization, or SEO, is the process of gaining natural or organic rankings in search engines for selected keyword phrases that are related to your website or business. This process typically involves three core components including website HTML, website content, and backlinks to your website. While many other Search Engine Optimization (SEO) companies simply guarantee greater web traffic, we focus on getting you the best possible return on investment (ROI) through careful strategic planning and in-depth reporting.

More of your traffic will convert into a sale or lead more often by identifying the best possible strategies to pursue, and then supporting those strategies with solid reporting, continual feedback, and a wide array of accompanying web products and web services. A comprehensive Search Engine Optimization (SEO) services will produce a dramatic and sustainable increase in qualified web traffic and conversions for your business.

SEO Consulting vs. SEO Full Service Packages

Adaptivity Pro has two popular SEO services. The first is a SEO consulting or advice package. This SEO service includes researching and analyzing your website on a monthly basis to see what SEO action tasks would have the strongest impact on your online marketing efforts at that particular time. Following the analysis you will be provided with a list of specific examples and information on how to implement the advice on your own. The consulting package is popular for those have a tight budget or want to train someone in-house on SEO best practices.

The other SEO service is a full-service SEO package. This package is similar to the consulting package except we will execute all suggested SEO tasks with your approval. This will involve a team of SEO experts, copywriters, link builders, web designers, website programmers, project managers, and more. You will usually need to give your SEO company ftp access to your website in order to make updates to your website. This package is an ideal fit if you want to get an effective SEO campaign up and going with minimal effort on your end.

• Keyword Research & Analysis
• Analytics Installation
• Directory Submission
• Reporting (rankings, indexed, links, analytics)
• Custom Links
• Conversion & Usability Analysis
• Optimizing Existing Content and/or Adding New Content
• Article Distribution and PR Distribution
• Corporate Blog Setup and Blogging Services
• Email Marketing
• PPC Setup and PPC Maintenance
• Viral Marketing
• Social Video Distribution
• Affiliate Marketing
• Comprehensive Reporting and Communication

Common SEO Services

• Keyword Research & Analysis – we will work with you to develop a targeted keyword list for SEO
• Directory Submission – we will submit your website to hundreds general directories and niche directories
• Reporting – you will receive several reports every month including details on your rankings, indexed pages, analytics, links, and link details
• Custom Links – you will obtain quality links on websites that are related to your industry
• Optimizing Existing Content – we will modify text on existing pages on your website for SEO purposes
• HTML Modifications – we will modify the HTML structure on your website to make it more search engine friendly
• Adding New Content – we will assist you in developing new strategies to add fresh content to your website
• PR Distribution – you will receive instructions on how to write effective press releases and learn where to distribute them in order to gain links to your website
• XML Sitemaps – we will create a xml sitemap file for Google and Yahoo and submit them on a monthly basis
• Social Media Marketing Suggestions – we will suggest any social media marketing opportunities that could enhance your SEO campaign