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Top Trends in Modern Marketing

Posted on November 20, 2017 in:

The main focus of your business should always be your customer, but being able to reach them effectively with information about your company is a very important step in establishing your brand. Gone are the days of newspaper advertising, and modern marketing relies much more heavily on digital media. Utah web design, search engine optimization…

How to Reach Xennials, the Ignored Micro Generation

Posted on July 17, 2017 in:

Right in the middle, sandwiched in between the pessimistic Generation Xers and the optimistic Millennials, lies a very important group of people who are both underestimated and under-reached. Meet the Xennials. Xennials were born between 1977 and 1983. They are most often described as those who grew up with analog childhood and digital adulthood. Here…

Storytelling: The Most Important Trend in Business Marketing

Posted on April 3, 2017 in:

Storytelling is the latest, hottest way to advertise to today’s consumers. Internet marketing is very often seen through the screen of a smartphone, and a moving visual is the quickest way to stop a potential customer from scrolling by the advertisement. They leave a lasting impression and astronomically drive up the views to the business…

Pinpointing Sources of a Downward Trend in Website Traffic

Posted on March 6, 2017 in:

What happened to your website traffic? You used to enjoy a healthy amount of traffic and leads but alas, it seems to have dried up. What could have happened?  It would be useful to go through a checklist of possible glitches that your website may have so that you can start plugging the leaks and…

Boost Conversions Through Microcopy

Posted on January 23, 2017 in:

When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy that is. Of course, the content, use of keywords, layout, headlines and design are important – but this does…

Win and Keep Online Customers with Special Offers

Posted on January 9, 2017 in:

Giving discounts, offers and limited-time deals are excellent marketing tools that let you win new customers, keep the existing ones loyal and improve conversions. In today’s competitive world of online retail, it pays to have a solid strategy that includes discounts and deals. A word of caution, though. These deals need to be carefully thought-out….

List Segmentation for your E-Mail Campaign a Success

Posted on March 30, 2016 in:

Turn your list of leads into business contacts and sales with a well-thought out segmentation strategy. Crafting your e-mail message to provide relevant content to a particular segment will increase your success with people who have already responded positively to your lead generation efforts. By dividing your e-mail list into clearly identified segments, you are…

Your E-Commerce Website and Customer Engagement

Posted on February 22, 2016 in:

Cash in on the growing market of online shoppers! If you don’t have an online store, now is the time to seriously consider building one. If you already have an online store, recognize that a lot of your competitors have already seen the potential of online sales and have their own e-commerce websites. How do…

Get Results With these Call-To-Action Tips

Posted on January 11, 2016 in:

“Act now! Click this link and get a chance to win an iPhone! Would you click the button? Then, you are doing what website managers want their visitors to do How do you spur action with your readers? After you have carefully crafted your ad or implemented a well-thought-out SEO strategy in order to get…

Last Minute Dash: Ways to Improve Conversions this Holiday Season

Posted on January 1, 2015 in:

The year 2014 is at its final leg. Everyone is busy handling the frenzy that is always associated with the holiday shopping season. By now, you would have a solid e-commerce strategy in place to drive traffic and to handle this. You also need to have implemented your strategies for providing visitors and shoppers with…

Customer Engagement: Understanding What Draws Your Customer

Posted on December 4, 2014 in:

You have built a website and have made your presence felt in your corner of the World Wide Web. As a result, traffic has increased in your website. But your job does not end there. You need to connect more closely to the reader and move him towards the end goal – becoming your customer….

Exposing the Mysteries of Pay Per Click

Posted on April 11, 2014 in:

Pay Per Click (PPC) advertising is an excellent way to attract Internet traffic to websites. However, if these systems are poorly managed, they are nothing more than costly advertising ventures that produce few viable results. PPC advertising uses search engines, such as Google and Bing, to allow individuals and businesses to purchase search engine result…