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E-Commerce Best Practices for Continuous Sales Growth

Posted on May 10, 2016 in:

Ka-ching! Ka-ching! Retailers just love the ring of the cash register. Each ring is proof positive that their marketing efforts are successful. Now, retailers have more opportunities to hear the sweet sound of the cash register – with online retail. If you do not already have an e-commerce website, now is the time to start…

Social Media Marketing and SEO: Mistakes to Avoid

Posted on April 27, 2016 in:

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones. These…

Get Results With these Call-To-Action Tips

Posted on January 11, 2016 in:

“Act now! Click this link and get a chance to win an iPhone! Would you click the button? Then, you are doing what website managers want their visitors to do How do you spur action with your readers? After you have carefully crafted your ad or implemented a well-thought-out SEO strategy in order to get…

Measuring SEO Success: How Do You Know Your Strategy is a Hit or Miss?

Posted on October 14, 2015 in:

In business, ROI is an important consideration. How well of a return do you get for your investment of resources – time, talent and money? Knowing how successful you are and how much ROI you are getting  out of your SEO strategy and implementation will help you decide whether to add more resources or channel…

Local SEO Tips for Your Business

Posted on August 6, 2015 in:

Be at the top of the list when customers are looking to hire and buy and are in the nearby vicinity. With a solid local SEO plan, you can optimize your website for local search. With this, you can make new patrons that you can build into loyal customers. Here are some ways you can…

Smart Infographic Tips for Your Website and Blog

Posted on June 10, 2015 in:

Infographics is an excellent way to keep people engaged in your website. It is important to understand that our users are visually wired and that infographics are a powerful method for the website to interact with its users via data visualization. Couple this with the fact that people are bombarded with information and tend to…

Using Video Content On Your Business Website

Posted on May 12, 2015 in:

Are videos an effective tool in reaching your target audience? Or are these just distractions that slow your website down? In today’s interactive world, video content has its benefits, provided that this is used wisely. Videos can effectively engage your target audience and encourage them to actively interact with your website. Remember, competitors are also…

Gaining Ground with Local Search Results

Posted on April 9, 2015 in:

Who says going local does not have its own benefits? If you are a business has a specific location (rather than an online store) or have several branches in various areas, you need to go local with your SEO efforts. Of course, you can craft an SEO strategy that widens your reach in the national…

Don’t Make These SEO Boo-boos!

Posted on January 29, 2015 in:

As Albert Einstein so wisely said, “Insanity is doing the same thing and expecting different results.”  Below are some of the common mistakes made with regards to a website’s search engine optimization. Indeed, people keep doing these mistakes and expect the results to be different. Stop the insanity! Here are some SEO mistakes to avoid:…

Measuring and Improving Reader Engagement

Posted on December 18, 2014 in:

Search engine optimization, website design, usability, content… these are all aimed towards another bigger goal, which is reader engagement. How successful are you in catching your readers’ interest, so much so that he decides to stay longer? Are you able to lead him into making the steps towards the goal of the website – to…

Increasing Online Sales this Holiday Season

Posted on November 27, 2014 in:

‘Tis the season of giving… and consequently, of shopping. Cash in on your customers’ search for the perfect gift (whether for loved ones or for themselves). Indeed, you can get your slice of the holiday ecommerce pie with some extra effort and some wise e-marketing tactics. Here are some ways to get the most out…

Website Design Blunders that Can Mess Up Your SEO

Posted on October 22, 2014 in:

“If you build it, they will come.” This popular adage does not necessarily hold true for websites. With the high volume of similar websites in the Web, you need to drum up attention and interest to your website – and then they will come. Indeed, your website requirements do not just include programming and aesthetics,…