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Why Search Engine Optimization is a Key Investment For Your Company

Posted on June 19, 2017 in:

From an outsider’s perspective, understanding and utilizing search engine optimization can be a challenging process. But for those who know and have benefited from SEO, the remarkable outcomes are simply incomparable to any other form of Internet marketing. It produces results. Search engines are the #1 source of website traffic, beating social media by 300%….

Using the SWOT Analysis for Your Website

Posted on November 21, 2016 in:

The SWOT Analysis tool is not just for business planning purposes. You can also do a SWOT Analysis to evaluate your website and to formulate a robust and effective digital strategy. This tool helps to provide decision makers with a deeper understanding of the internal and external standing of the website and how this, in…

Website Relaunching and SEO: How to Do Both Effectively

Posted on November 7, 2016 in:

Relaunching your website is not just a simple matter of doing a redesign (a facelift, if you may). If your business and website are successful and growing, a relaunch may be called for. Your business growth and needs may already outgrow the current website set-up. You may be adding different products and divisions or need…

Optimizing Engagement Thru Email Newsletters

Posted on October 24, 2016 in:

After you have successfully gained traffic and generated leads out of it, the next step is to build and strengthen the relationship between you and your lead. One way to do this is through newsletters. Newsletters provide an opportunity for your company to engage with its subscribers. There are still some recipients who read the…

The Importance of Customer Reviews for SEO

Posted on October 10, 2016 in:

Customer reviews make strong social proof. At the back of people’s mind, their question is: “Who else is buying this? What do they have to say about this product?” What’s more, customer reviews also make for good SEO. From a Search Engine Optimization perspective, the more reviews you have, the better your performance in search…

Optimizing Images for E-Commerce SEO

Posted on August 8, 2016 in:

Pictures are worth a thousand words… and a lot of SEO points. How’s Your Image SEO Strategy? For e-commerce websites, pictures are important sales tools. This is your way of showing the features (the “look and feel”) of your products. However, images can also work to improve the level of traffic in your websites. People…

Why You Need Customer Testimonials for Your E-Commerce Site

Posted on July 25, 2016 in:

Let your customers do the talking! E-commerce websites should open up the review facility to enable buyers to give their review of the product. It can be quite scary to do this. It is a double-edged sword. In allowing your customers to give you rave reviews, you are also opening your website up to customer…

Building an E-Commerce Website

Posted on June 13, 2016 in:

Online retail sales provide one of the fastest-growing opportunities in business today. With an e-commerce website, you widen your reach, enabling you to see not just to local customers but also to international ones. You can add to your bricks-and-mortar store with an e-commerce website. You can also decide to forego a physical store and…

Social Media Marketing and SEO: Mistakes to Avoid

Posted on April 27, 2016 in:

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones. These…

Some SEO Considerations for E-Commerce Websites

Posted on November 11, 2015 in:

Based on recent statistics from Statista.com, global B2C e-commerce is expected to grow into a sizable $1.92 trillion by the year 2016. Who does not want to have their share of this huge and highly lucrative pie?  E-commerce specialists will readily agree that e-commerce is one of the best things to happen to retail. People…

Measuring SEO Success: How Do You Know Your Strategy is a Hit or Miss?

Posted on October 14, 2015 in:

In business, ROI is an important consideration. How well of a return do you get for your investment of resources – time, talent and money? Knowing how successful you are and how much ROI you are getting  out of your SEO strategy and implementation will help you decide whether to add more resources or channel…

Exploring the Basics of Mobile SEO

Posted on July 8, 2015 in:

What can be more convenient? You are driving and feel like eating doughnuts. While the stoplight is red, you enter the search words “glazed doughnuts store”. In some instances, you can even perform the search by calling out the keywords. In a little while, you’ll be cruising to your selected doughnuts store and will soon…