Exploring Usability in Effective Web Design

No, websites do not work by the principle, “If you build it, they will come.” With the many websites one can visit and explore, or usability, will prove to be one of the important factors in a website’s success. SLC web design principles dictate that the basis for the design would be the preferences and…

Social Media Optimization Google Analytics Filter

As social media marketing becomes more prominent for internet marketers one challenge is to determine how to track success of a social campaign.One easy way to gain some insight into your social media marketing campaigns is to setup a specific campaign in Google Analytics to track traffic from these sites.This will give you insight after…

25 Items to Address in a Website Redesign

Here are some notes I came across from a while ago on items to address when you are going through a website re-design so you don’t have to do another one in a long time.  This includes online marketing items mainly and does not address web design in and of itself much – more on…

Website Usability Checklist

How to Track & Measure Website Goals

Too many times I get asked the question from people interested in SEO, PPC, or other online marketing strategies how to measure success of whether the strategy was successful or not.  I always respond that it is very easy yet difficult to measure success of online marketing campaigns, here is some elaboration. Whats The Scoop…

People in Graphics and The Effects on Website Marketing

I have always been a big fan of Bryan Eisenburg including his books and blog.  I came across a blog post about website graphics and usability a few days ago and found it very interesting.  It is a bit dated (few months old) but a very good read.  It talks about how something as simple as the…