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Harnessing Social Media for Your Website’s SEO Strategy

Posted on December 23, 2015 in:

Your company’s social media account is not just about posting pictures of your latest company picnic or of posting announcements for your employees. Facebook, Twitter and other social media sites are actually very useful in boosting the search rankings of your website. Here are some ways for you to strengthen your website’s online presence using…

Some SEO Considerations for E-Commerce Websites

Posted on November 11, 2015 in:

Based on recent statistics from Statista.com, global B2C e-commerce is expected to grow into a sizable $1.92 trillion by the year 2016. Who does not want to have their share of this huge and highly lucrative pie?  E-commerce specialists will readily agree that e-commerce is one of the best things to happen to retail. People…

Preventing Social Media Mistakes

Posted on October 28, 2015 in:

Social media can be a very useful and far-reaching tool for businesses. For one, this internet-based (and for the most part, free!) tool is one way to develop leads. What’s more, you can effectively use social media to strengthen awareness for your brand and your products, increase your customer engagement and build relationships with customers….

Measuring SEO Success: How Do You Know Your Strategy is a Hit or Miss?

Posted on October 14, 2015 in:

In business, ROI is an important consideration. How well of a return do you get for your investment of resources – time, talent and money? Knowing how successful you are and how much ROI you are getting  out of your SEO strategy and implementation will help you decide whether to add more resources or channel…

Content Marketing and Why It Is Good for Business

Posted on September 17, 2015 in:

More and more, content matters. You do not simply load your website copy with a jumble of SEO keywords carelessly inserted into your copy and leave it at that. This is a thing of the long past and Google has made steps to ensure they put a stop to this practice. Now, the longer a…

Local SEO Tips for Your Business

Posted on August 6, 2015 in:

Be at the top of the list when customers are looking to hire and buy and are in the nearby vicinity. With a solid local SEO plan, you can optimize your website for local search. With this, you can make new patrons that you can build into loyal customers. Here are some ways you can…

Exploring the Basics of Mobile SEO

Posted on July 8, 2015 in:

What can be more convenient? You are driving and feel like eating doughnuts. While the stoplight is red, you enter the search words “glazed doughnuts store”. In some instances, you can even perform the search by calling out the keywords. In a little while, you’ll be cruising to your selected doughnuts store and will soon…

Smart Infographic Tips for Your Website and Blog

Posted on June 10, 2015 in:

Infographics is an excellent way to keep people engaged in your website. It is important to understand that our users are visually wired and that infographics are a powerful method for the website to interact with its users via data visualization. Couple this with the fact that people are bombarded with information and tend to…

Improving Your Online Community Engagement

Posted on May 26, 2015 in:

Developing an actively engaged online community is perhaps one of the dreams of a community manager and website owner. This online community facilitates discussions about your products, services or industry, as well as share knowledge about product how-to’s and troubleshooting. A blog is an excellent way to develop an online community – one that is…

Social Media and Your SEO Strategy

Posted on May 19, 2015 in:

Social media has come a long way. Aside from enabling people to connect, it has also grown to become a preferred method of searching for information online. This means that SEO and social media strategies are invariably linked together. Part of your SEO strategy is to strengthen your social media presence. You see, a high…

Protecting Your Online Reputation

Posted on May 5, 2015 in:

With the internet and social media accounts, one wrong move can create a firestorm that can turn into a PR nightmare. It took time to build your online presence and strengthen your online reputation. But it can take a few bad reviews or badly thought-out posts to take this down. There are a lot of…

Blogging: Reasons Why Your Company Should Do It

Posted on April 23, 2015 in:

The information superhighway that is the internet seems to be congested. With the glut of content available in the net, you may be wondering if adding your own content still makes sense from a business perspective. Does maintaining a business blog add value to your company or to your brand? The answer is a resounding…