Social Media Optimization Google Analytics Filter

As social media marketing becomes more prominent for internet marketers one challenge is to determine how to track success of a social campaign.One easy way to gain some insight into your social media marketing campaigns is to setup a specific campaign in Google Analytics to track traffic from these sites.This will give you insight after…

25 Items to Address in a Website Redesign

Here are some notes I came across from a while ago on items to address when you are going through a website re-design so you don’t have to do another one in a long time.  This includes online marketing items mainly and does not address web design in and of itself much – more on…

Website Usability Checklist

Website Redesign SEO Checklist

Here is a seo checklist of items I compiled for a client recently that is in the process of a website redesign and wanted to know what things they should be concerned about when they make the site live. Hopefully the list is useful to others; items with a * mean it can be worked…

People in Graphics and The Effects on Website Marketing

I have always been a big fan of Bryan Eisenburg including his books and blog.  I came across a blog post about website graphics and usability a few days ago and found it very interesting.  It is a bit dated (few months old) but a very good read.  It talks about how something as simple as the…

Minimizing the Effects of SEO with a Website Redesign

This is a topic that seems to come up very often and I am surprised at how little information there is out there on the subject. I have put together a simple list of ‘must-do’ things to do when you are worried about your SEO rankings dropping when you do a website redesign or website…