Top Tips for a Great Web Page

In today’s business market, having a website is a requirement for a successful company. A well designed website will help generate new customers, helping them to become repeat customers in the future.

Adaptivity Pro, a Utah web design company, highlights the top tips for creating a successful, revenue-generating website.

• Fast Pages – In the world of technology, fast is always better. In a society that lacks patience and wants instant results, having fast-loading website pages is necessary. Statistics show that readers visit websites for a longer period of time when the pages load quickly, ultimately abandoning slow-loading sites faster than one can click his/her fingers.
• Brief – Keeping pages short and brief is important, but not so brief that the content doesn’t convey appropriately. Pages should be laid out in an efficient manner that allows for easy skimming.
• Navigation – Having easy-to-use navigation features are vital, as it allows readers to easily get around a website with little effort.
• Small Images – In today’s world, keeping images small is important. Many people download images on the fly, using tablets or Smartphones, which means that images must be compatible. Having smaller images means that website content loads faster, keeping customers’ attention spans longer.
• Colors – Web pages are easily viewed worldwide, which means that many companies may want to consider international symbolism when selecting web color schemes.
• Global Style – Since websites are global, it’s important to list prices clearly so customers can determine currencies, dates, times and measurements.
• Grammar and Spelling – First impressions are everything so having poor grammar and spelling is simply inappropriate in the business world. In fact, simple typos can generate a flood of emails from technical English gurus, causing them to cast immediate first-impression judgments on websites.
• Links – Having inbound and outbound links help build search engine linkability factors. However, expired or broken links is unprofessional and a nuisance for web viewers. Link rot is the term for linking to a site that is not adequately maintained. Websites should be frequently checked for link rot and broken content.
• Annotation – While both inbound and outbound links are important, visitors also want to know where a site is a directing them. By simply annotating a link and explaining what the site is, will help reduce viewer frustration.
• Contact Information – Many Internet users look for contact information before working with a company. Adding instant credibility to any website, having a street address, PO box, phone number, instant messaging options or contact form gives users a sense of trust.