Top Web Design Trends for 2014

Companies continually strive to roll out the latest web design trends, staying on top of the market with innovative and catchy designs that appeal to consumers.

When Apple reinvented their iOS software, upgrading from the standard iOS6 to iOS7, many people were thrown back, shocked at the simplicity of this innovative design. Fast-forward several months and reports show that nearly 80-percent of Apple mobile devices currently use this new iOS 7 update.

What does 2014 have in store for web design marketing trends?

• Typography – Instead of boring, standard issue fonts, this year is expected to embrace stylish fonts that boast personality and uniqueness. Combining personality with professionalism is a balance that many companies will opt for this upcoming year.
• Flat Design – iOS7 defined the concept of “flat design.” Reducing gradients and shadows, Apple made their latest September 2013 iOS release basic and simple, giving web designers the opportunity to embrace simplistic, user-friendly design elements.
• Hero Areas – Rapidly overtaking “slider” elements, large hero areas are becoming central headline grabbing areas. These areas include blurred background photos with centered headings.
• Mobile – With more consumers going mobile, designers are working to create websites that are fully functional on mobile devices. These mobile products are also designed to integrate with social media and offer fast-loading graphics for mobile uploads.
• Videos – With more people using mobile devices, videos are rapid growing areas of website development. Instead of reading about products, consumers can watch videos related to product performance. With the popularity of tutorials on YouTube, many companies are embracing their video marketing techniques, utilizing this educational platform to highlight technical components and even launch products.
• Scrolling Sites – Long scrolling websites are once again making an appearance, as more web designers are returning to increased white space. Instead of packing small spaces with maximum content design, designers are changing layouts, making them more organized and appealing to consumers.
• Color Schemes – One- and two-hue sites are becoming more popular, helping to reduce complicated color schemes that overwhelm consumers and detract from product messages. Hints of color can easily highlight important messages, adding a dramatic flair where needed.
• Simplify – Twitter has revolutionized the business world, meaning that short bursts of dynamic content reign supreme. Reports show that the public’s attention spans are becoming shorter, so designers are forced to accommodate this by forgoing lengthy, complicated content.

Adaptivity Pro is a professional Utah web design company. With expert designers, they focus on creating unique, one-of-a-kind SLC web design that incorporates Utah SEO for maximum advertising impacts.