Tracking Your Social Media Status

Being on all social media platforms is crucial – it enables you to reach your target audience and customers more effectively. However, having a presence on social media platforms is not just a task you need to tick off your Internet Marketing to-do list. You need to constantly post relevant content and to see how effective you are in engaging your audience.

Social media platforms such as Facebook, Instagram and Twitter provide users with data and statistics that can help track your performance with regards to your social media marketing activities.

Here are some metrics to keep track of for your social media accounts:

Follower Growth

How many new followers and page likes do your social media accounts within a specified period? How many existing followers are clicking the “unfollow” button? Ideally, your social media account should enjoy organic and consistent growth (which looks not just at the number of new followers but also the decrease in existing ones). This shows how many individuals have expressly said that they like your page and would want your posts to show up in their newsfeeds. Also, growth in this aspect indicates that existing followers are sharing content that convinces other people to become your new followers. This indicates that you are posting effective content or that your social media campaigns are effective.

Regularly check the growth rate of your audience and followers so that you get to see whether there are spikes or downward trends in the growth that you need to know. When you investigate further, you may find posts or campaigns that lend to the upward or downward trend.

Engagement or Conversation Rate

Are your posts viewed and liked by your followers? Do your posts interest your audience enough so that they make comments on your post and share it with their friends? Are you getting through to them?

As you grow your audience, you should also check that your engagement rates are consistent. Otherwise, this may indicate that although you have a growing number of followers, you need to determine the right type of posts and the timing of your posts.

In major platforms such as Facebook and Twitter, your level of engagement will also determine whether your followers actually see your posts. Remember, if a follower does not consistently engage with your posts, Facebook and Twitter will downgrade these posts and prioritize other posts that get a higher level of engagement from your followers.

You should take a look at some engagement metrics:

• As your followers browse through their newsfeed, how often do they see and click on your post to learn more about what you have to say? This may indicate whether you need to make changes on your headline or your visuals so that they are interesting enough for the reader to click “See more.”
• Likes and Comments. How well do your posts illicit likes and conversation among your followers? It is important to remain open to comments. Even when it is tempting to block comments, resist the temptation. For one, this will strengthen your credibility to your customers, as they see your confidence in your brand and your ability to deliver quality products and services. In this sense, even negative comments should be accepted and responded to. Secondly, comments are one way for you to get valuable feedback and insights on your customers. With this, you can have the information to improve your brand and your product offerings.
• The dream of social media marketers is to go viral (in a positive way, of course). This means that you are posting share-worthy content that makes your followers think, “I have to share this with others!”. This metric is also called the amplification rate, and it measures the overall size of your audience as more followers shares or retweets your posts.

Impressions

This is a metric that shows the number of times your posts appeared in people’s timeline or newsfeed. Usually, your posts will show up when one is already a follower or if one has friends that interacted with your post (he commented, liked or shared your post). The more impressions you have, the better your chances of being seen by existing and potential followers.

 

About Adaptivity Pro

For more insights on how to measure your success in your social media marketing efforts, you can trust our team from Adaptivity Pro. We specialize in providing Utah social media marketing, as well as all things related to increasing your digital footprint on the Internet, increasing awareness of your brand and getting more conversions. Adaptivity Pro also offers the following services: Utah web design, SEO, web programming, graphics design and Pay Per Click marketing.

 

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