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Website Relaunching and SEO: How to Do Both Effectively

Posted on November 7, 2016 in:

Relaunching your website is not just a simple matter of doing a redesign (a facelift, if you may). If your business and website are successful and growing, a relaunch may be called for. Your business growth and needs may already outgrow the current website set-up. You may be adding different products and divisions or need…

Optimizing Engagement Thru Email Newsletters

Posted on October 24, 2016 in:

After you have successfully gained traffic and generated leads out of it, the next step is to build and strengthen the relationship between you and your lead. One way to do this is through newsletters. Newsletters provide an opportunity for your company to engage with its subscribers. There are still some recipients who read the…

The Importance of Customer Reviews for SEO

Posted on October 10, 2016 in:

Customer reviews make strong social proof. At the back of people’s mind, their question is: “Who else is buying this? What do they have to say about this product?” What’s more, customer reviews also make for good SEO. From a Search Engine Optimization perspective, the more reviews you have, the better your performance in search…

E-Commerce Website SEO Errors You Need to Avoid

Posted on August 22, 2016 in:

Search engine optimization for e-commerce websites is not simply about having an extensive list of products. Yes, you can achieve a certain level of traffic coming from search engine results. However, you may unknowingly be cannibalizing or decreasing your search result rankings by a number of common but critical errors. Now, let’s identify these errors…

Optimizing Images for E-Commerce SEO

Posted on August 8, 2016 in:

Pictures are worth a thousand words… and a lot of SEO points. How’s Your Image SEO Strategy? For e-commerce websites, pictures are important sales tools. This is your way of showing the features (the “look and feel”) of your products. However, images can also work to improve the level of traffic in your websites. People…

Create E-Mail Newsletters that Get Results

Posted on July 11, 2016 in:

One way to engage and build trust with your potential customers is to regularly reach out to them via an e-mail newsletter. This newsletter is one of the follow up activities you need to do after you have successfully generated leads.  E-mail newsletters can promote your products, establish yourself as a reputable expert and convert…

Global Websites: Errors to Avoid when Going International

Posted on June 27, 2016 in:

With the Internet, your reach extends not just to the rest of your state, your country, but even to other parts of the world! Your website can engage with potential customers from all across the globe. However, be warned that there are a number of potential pitfalls and landmines that can blow up on your…

Building an E-Commerce Website

Posted on June 13, 2016 in:

Online retail sales provide one of the fastest-growing opportunities in business today. With an e-commerce website, you widen your reach, enabling you to see not just to local customers but also to international ones. You can add to your bricks-and-mortar store with an e-commerce website. You can also decide to forego a physical store and…

E-Commerce Best Practices for Continuous Sales Growth

Posted on May 10, 2016 in:

Ka-ching! Ka-ching! Retailers just love the ring of the cash register. Each ring is proof positive that their marketing efforts are successful. Now, retailers have more opportunities to hear the sweet sound of the cash register – with online retail. If you do not already have an e-commerce website, now is the time to start…

Social Media Marketing and SEO: Mistakes to Avoid

Posted on April 27, 2016 in:

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones. These…

List Segmentation for your E-Mail Campaign a Success

Posted on March 30, 2016 in:

Turn your list of leads into business contacts and sales with a well-thought out segmentation strategy. Crafting your e-mail message to provide relevant content to a particular segment will increase your success with people who have already responded positively to your lead generation efforts. By dividing your e-mail list into clearly identified segments, you are…

Get Results With these Call-To-Action Tips

Posted on January 11, 2016 in:

“Act now! Click this link and get a chance to win an iPhone! Would you click the button? Then, you are doing what website managers want their visitors to do How do you spur action with your readers? After you have carefully crafted your ad or implemented a well-thought-out SEO strategy in order to get…